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Behind the Concept


A brand that utilizes Middle Eastern prints and textiles to create contemporary products that represent and celebrate Middle Eastern youth. Dukkan provides the contemporary Middle Eastern youth a chance to express themselves in an authentic style more than any other competing brands on the market. Dukkan does that by creating items inspired by current middle eastern fashion trends combined with traditional prints and silhouettes. Dukkan aims to participate in the wave to revive and celebrate Middle Eastern art and design.

Final Deliverable 

Deep market dive, Pricing Sheet with the cost of goods for one product, One final product sample.

The Process

Market research

Brand Positioning 

Design research and early development

Print development

Price positioning and estimate on Cost of Production 

Handmade sample 1

Factory consultation

Factory Sample #1

Final Critique

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